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Georgian Terrace Hotel

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PROJECT

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DURATION

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TEAM

 

 

 

 

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DESCRIPTION

 

 

 

 

 

 

 

 

 

 

 

 

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RESEARCH

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CHALLENGES

 

 

 

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STRATEGY

 

 

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Branding of Hotel, Livingston Restaurant + Bar, Cafe Mims

 

2+ years

 

• Creative Director + Designer: Wendy Wong, Amy Suits

• Photography: Labor of Love Photography, Jerome Spivey Photography,

Michael Kleinberg Photography

• Copywriter + Editor: Stefanie Marlis

• Web developer: Dimas Begunoff

 

Created tagline for Hotel, Named Restaurant and Cafe

 

GEORGIAN TERRACE HOTEL: developed branding system: logo, identity collateral,

in-room collateral, marketing collateral, wayfinding signage, outdoor advertising,

e-marketing, invitations, print ads, website and art direction of photography.

 

LIVINGSTON RESTAURANT + BAR: developed branding system: logo, identity collateral, restaurant collateral, marketing collateral, wayfinding and exterior/interior signage, outdoor advertising, e-marketing, invitations, print ads, website and art direction of photography.

 

CAFE MIMS: developed branding system: logo, identity collateral, restaurant collateral, marketing collateral, exterior signage and art direction of photography.

 

Evaluated history of property, researched competitors, defined target market.

 

The client had undergone a few transformations in it's long history in Atlanta, GA.

The previous update was completed in the 1980's, untouched until the new owners took over the property. The hotel, restaurant and new cafe were completely overhauled, however most of the historic architecture remained intact.

 

Reintroduce the new image of the hotel to locals and travelers alike, promoting it's history while modernizing its brand. Create a sense of exclusivity, modern hub of excitement and forward thinking culture.

 

CARBONATED AGENCY

 

1804 Fifth Street

Berkeley, CA 94710

CONTACT

 

510.845.9805

© 2014 CARBONATED AGENCY. ALL RIGHTS RESERVED